Holiday fitness gifts trend from high-tech to basic












NEW YORK (Reuters) – Looking for the perfect holiday present for a fitness fan? Gift offerings this year range from apps that can store a run in the country to be viewed later to gadgets so sophisticated they measure quality of sleep as well as calories burned.


There is also the revival of the humble foam roller, which experts say, like old-time push-ups, squats and planks, has never been more popular.












Anita Golden, fitness manager at a Crunch gym in New York City, said she’ll be giving clients a foam roller called the GRID.


“We’ve always had foam rollers in the club but now more people are using them as a way to ease post-workout muscles, prevent injuries and exercise the core,” Golden said.


When it comes to big-ticket items, Colleen Logan of Icon Health and Fitness, which manufactures a number of fitness brands, said the treadmill remains the most popular gift.


“Treadmills continue to lead the industry in terms of home fitness purchases,” said Logan.


They account for about 57 percent of fitness purchases, while elliptical trainers and stationary bicycles are a distant second and third place at about 8 percent each.


The average home treadmill costs about $ 700, said Logan, but the technology revolution has transformed even this stalwart at the high end.


The ultimate splurge, at $ 4,000, she said, is the Boston Marathon Treadmill, which allows users to adjust speed in 1/10 of a mile per hour increments without touching the console. It also lets users run a virtual Boston Marathon.


For people on a smaller budget, there is the iFit app that lets the iPhone capture a favorite vacation run or bike ride in Hawaii, store it in data centers all over the world which collectively are referred to as the “cloud,” and download it to an iFit-enabled treadmill at home.


“You’ll view the exact route and experience the same terrain again,” Logan explained.


Devices, gadgets and apps proliferate as tech-savvy fitness becomes more accessible, according to Jessica Matthews of the American Council on Exercise (ACE).


“There’s a lot of interest in on-body monitoring devices as ways to motivate and track progress,” she said. “They run the gamut from basic devices to track hours, steps, and caloric expenditure to full-body tracking.”


Nike+ Sportsband has a series of small lights on the wrist band that change from red to green as the runner nears his goal, while the BodyMedia FIT Armband tracks everything from the number of calories burned to the quality and quantity of sleep.


ACE also studied fitness DVDs released for the holidays.


“We evaluated them for quality of instruction, safety, effectiveness and design of workout,” Matthews said.


Among the best were “Amy Dixon’s Breathless Body Vol.2: The Edge.” Matthews called it a challenging cardio workout best suited to those on your list with “an established base of fitness.”


“Jessica Smith’s 10 Pounds Down Better Body Blast” also got a thumbs up for its well-rounded routine and clarity of instruction.


For people seeking a mind-body approach, Matthews praised “STOTT Pilates Intense Body Blast: Pilates Interval Training: Level I,” which she said is accessible for someone new to fitness.


“They do a great job queuing movements and creating flow,” she said.


Richard Cotton of the American College of Sports Medicine suggests giving the fitness novice the gift of a personal trainer.


“The best is human assistance,” he said. “Another way is a beginner group exercise class.”


He also suggests a gift certificate for shoes at a running store equipped with a treadmill.


“You need shoes that fit your gait,” he said. “People should always get their gait analyzed.”


Golden likes to cite the law of reciprocity to the personal trainers she manages.


“I always tell them to get their clients something,” she said.


And what does the personal trainer want for Christmas?


“I like the roller, or a new jump rope,” she said. “Fitness people aren’t hard to please. Get me a new yoga mat and I’m happy.”


(Reporting by Dorene Internicola; editing by Patricia Reaney)


Health News Headlines – Yahoo! News


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U.S. election, iPhone 5, Kardashian top Yahoo! 2012 searches












LOS ANGELES (Reuters) – The U.S. presidential election became the most-searched item and Kim Kardashian was the most-searched person on Yahoo! in a year when online searches were dominated by big news stories and pop culture obsessions, the search engine company said on Monday.


The search term “election” topped the list of searches, led not only by extensive media coverage but also widening conversation on online social media platforms.












The term “political polls” was No. 8 of the top 10 Yahoo! searches of the year.


“The 2012 elections dominated the online searches, which is amazing because if something is in the news, it’s already accessible … people were really saturated by it, but even so, that was a key word that people typed throughout the year,” Vera Chan, Yahoo!’s web trend analyst, said in a conference call.


Chan said only two other news stories have topped the list in the past decade, those being the death of Michael Jackson in 2009 and the BP oil spill in 2010.


“iPhone 5″ came in at No. 2, which Chan said was interesting “in a post-Steve Jobs era” because while Apple Inc’s iPhone has featured regularly in the top searches since the first generation emerged in 2007, this was the first time a specific model had appeared high on the list.


Reality star Kim Kardashian was the most-searched person on the website, coming in at No. 3 and leading six famous women in the top 10.


Chan said Kardashian’s “notoriety has kept her at the top,” citing her ongoing divorce saga with ex-husband Kris Humphries, her high-profile relationship with rapper Kanye West and her E! channel reality shows.


Sports Illustrated cover model Kate Upton, British royal Kate Middleton, late singer Whitney Houston, troubled former child star Lindsay Lohan and pop star and former “American Idol” judge Jennifer Lopez all featured in the top 10 after being in the news prominently throughout the year.


Middleton, who was followed eagerly by fans and critics in her first year as a royal married to Britain’s Prince William and being a staple at the London Olympics and the Queen’s Diamond Jubilee, also garnered the most-searched scandal of the year when a French magazine published photos of her topless.


“olympics” came in at No. 7 on the list, as many turned to online media to watch and keep tabs on the global sporting event held in London during the summer.


On Yahoo!’s separate list of top-searched obsessions, pop culture dominated this year, with “The Hunger Games,” reality star Honey Boo Boo, erotic novel “Fifty Shades of Grey,” British boy band One Direction, Carly Rae Jepsen’s hit song “Call Me Maybe” and Korean rapper Psy’s “Gangnam Style” featuring in the top 10.


Yahoo! Inc compiles its annual search lists based on aggregated visitor activity on the network and billions of consumer searches.


(Editing by Eric Walsh)


Internet News Headlines – Yahoo! News


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Gunmen assassinate peasant leader in Paraguay












ASUNCION, Paraguay (AP) — Gunmen murdered one of the surviving leaders of a peasant movement whose land dispute with a powerful politician prompted the end of Fernando Lugo‘s presidency last June.


Vidal Vega, 48, was hit four times early Saturday by bullets from a 12-gauge shotgun and a .38-caliber revolver fired by two unidentified men who sped away on a motorcycle, according to an official report prepared at the police headquarters in the provincial capital of Curuguaty.












A friend, Mario Espinola, told The Associated Press that Vega was shot down when he stepped outside to feed his farm animals.


Vega was among the public faces of a commission of landless peasants from the settlement of Yby Pyta, which means Red Dirt in their native Guarani language.


He had lobbied the government for many years to redistribute some of the ranchland that Colorado Party Sen. Blas Riquelme began occupying in the 1960s.


By last May, the peasants finally lost patience and moved onto the land. A firefight during their eviction on June 15 killed 11 peasants and six police officers, prompting the Colorado Party and other leading parties to vote Lugo out of office for allegedly mismanaging the dispute.


Twelve suspects, nearly all of them peasants from Yby Pyta, have been jailed without formal charges since then on suspicion of murdering the officers, seizing property and resisting authority. The prosecutor had six months to develop the case and will present his findings Dec. 16.


Vega was expected to be a witness at the criminal trial, since he was among the few leaders who weren’t killed in the clash or jailed afterward.


He wasn’t charged because he was away getting supplies when the violence erupted at the settlement erected by the peasants inside Riquelme’s ranch, the Naranjaty Commission’s secretary, Martina Paredes, told the AP.


“We think he was assassinated by hit men who were sent, we don’t know by whom, perhaps to frighten us and frustrate our fight to recover the state lands that were illegally taken by Riquelme,” she said.


Riquelme, who died of natural causes about a month after the battle in June, occupied the land during the dictatorship of Alfredo Stroessner, whose government gave away land for free to anyone willing to put it to productive use.


A local court in Curuguaty upheld Riquelme’s claim to the land years later. Lugo’s government later sought to overturn the decision, but the case remains tied up in court.


Latin America News Headlines – Yahoo! News


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Ricky Martin finds new home on small screen












NEW YORK (AP) — Ricky Martin is saying goodbye to Broadway’s “Evita.” But don’t cry for him.


The Latin superstar has a slew of new projects in the works, including two television series and a children’s book.












“It’s about growing,” said Martin in an interview Friday. “It’s a moment in my life where I just need to absorb and be surrounded by amazing actors and musicians and grow as an entertainer. I think this is going to be an amazing year for that.”


Martin takes his final bow in the Andrew Lloyd Webber revival on Jan. 26. Then he heads down under to join the second season of the Australian edition of “The Voice.” But the Grammy winner says not to expect any biting, Simon Cowellesque critiques.


“I don’t believe in tough love. I believe in love, and I believe in being nurturing to new talented men and women,” he said at an M.A.C. Viva Glam event for Saturday’s World AIDS Day. Martin partnered with the cosmetics brand to raise awareness and funding for HIV/AIDS programs worldwide.


The “Livin’ la Vida Loca” singer is developing a new series for NBC, expected in 2013. He’s producing, writing and will star in the currently untitled dramedy, where he hopes to tackle social issues with humor.


He’s also writing his second book and admitted he didn’t have to look far for inspiration.


“I think it’s time to write about things that I’ve been through with my kids that I’m sure many daddys out there will understand,” said the father of 4-year-old twins Matteo and Valentino.


The family-friendly story about self-esteem is slated for release next summer.


___


AP writer Sigal Ratner-Arias contributed to this story.


___


Follow Nicole Evatt on Twitter at http://twitter.com/NicoleEvatt


Entertainment News Headlines – Yahoo! News


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Deficit cut ‘could take longer’















Chancellor George Osborne says the rich will pay more, but welfare spending must also come down.



Chancellor George Osborne has admitted that curbing the UK’s financial deficit is “taking longer” than planned.


But he told the BBC the government was “making progress” and that to “turn back now would be a complete disaster”.


Mr Osborne, who delivers his Autumn Statement on Wednesday, said well-off people would “pay their fair share”.


Shadow chancellor Ed Balls said Mr Osborne’s judgement had been “woefully lacking” and more investment was needed to promote economic growth.


The coalition has set a target of reducing debt as a share of national income by the next general election, due in 2015.


UK public sector net borrowing, excluding financial interventions, hit £8.6bn in October, according to the Office for National Statistics (ONS), marking a rise from the £5.9bn borrowed in October 2011.


But last week the ONS confirmed that the UK’s economy had grown by 1% during the third quarter of this year, following a recession lasting nine months.


‘Pay our way’


Mr Osborne refused to divulge any details of the economic forecasts from the independent Office for Budget Responsibility, which will be unveiled during Wednesday’s statement.


But he told BBC One’s Andrew Marr Show: “We had two targets. One was to get debt share falling as a share of national income by 2015/16 and also to balance the current budget.




Ed Balls: “Unless you have a long-term jobs and growth plan you don’t get the welfare bill down.”



“It is clearly taking longer to deal with Britain’s debts. It is clearly taking longer to recover from the financial crisis than one would have hoped, but we have made real progress.


“The deficit is down by a quarter. There are a million more jobs in the private sector and to turn back now, to go back to the borrowing and the debt and the spending that Ed Balls represents would be a complete disaster for our country.”


He added that some people were calling for more borrowing and others for more spending cuts, but the government had “got the right plan and we should stick to that plan”.


The deficit had been cut by a quarter, he added.


Mr Osborne said of an economic recovery that “underpinning it will be the confidence of this country to pay its way in the world”.


However, Labour’s Mr Balls told the Andrew Marr Show that the chancellor’s “judgement has been proved to be woefully lacking”.


He added: “The growth plan is a shambles. There’s nothing there… We are in a hole with no growth and borrowing rising.”


‘Fair share’


According to the Sunday Times, the chancellor is poised to cut the £50,000 annual tax relief cap on pension contributions to as little as £30,000 in his Autumn Statement.


The change, affecting the wealthiest pension pots, would reportedly bring in up to £1.8bn a year.


Mr Balls said such a course would be “deeply unfair” and attacked the government for previously cutting the top rate of income tax from 50% to 45%.


BBC political correspondent Iain Watson said the Autumn Statement was a Budget by any other name and some tax rises for the wealthy and cuts in welfare were widely expected.


Mr Osborne said: “The richest have paid more in all of my Budgets.”


He added: “The richest will have to bear their fair share… more than they pay at the moment.”


But Mr Balls said: “There’s a millionaires’ tax cut worth £3bn… Why should pensioners pay more?”


Former Liberal Democrat Treasury spokesman Lord Oakeshott told BBC One’s Sunday Politics: “What matters in the Autumn Statement is to get the economy going.”


He said his party “must fight much harder to ensure we get policies [in government] to get it going”.


BBC News – Business


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Analysis: Drugmakers step up search for hearing loss medicines












ZURICH/LONDON (Reuters) – When Swiss biotech firm Auris Medical wanted to recruit patients to test its experimental hearing loss drug, it decided to enlist partygoers deafened by firecrackers on New Year’s Eve.


In the weeks leading up to December 31, 2005 it advertised in the subway and on radio stations in Munich and Berlin, urging victims of sudden firecracker-induced hearing loss to turn up at designated clinics for treatment on January 1.












“We had just one single day of enrolment, we didn’t know how many people would show up,” Thomas Meyer, managing director of Auris, told Reuters.


Luckily, his gamble paid off and the small private company is now one of the leaders in what has been an empty space for the pharmaceutical industry.


Auris managed to recruit enough people to show that its compound AM-111 posed no safety risk and has since successfully completed a mid-stage trial in acute sensorineural hearing loss, or sudden deafness, involving 210 patients.


While there is no guarantee that its drug, which is injected through the eardrum, will pass muster in final-stage tests, the progress by Auris and a clutch of rival biotech firms is making large pharmaceutical companies sit up and take notice.


There are currently no approved disease-modifying drugs for hearing loss, which affects nearly a third of people aged 65 to 74 and half of those over 75.


But the science is developing and investor interest is growing, piqued by the huge commercial success of recent new treatments for sight loss, such as Lucentis from Novartis and Roche and Eylea from Regeneron and Bayer.


British charity Action on Hearing Loss conservatively puts the potential Western market for new drugs at $ 4.6 billion a year – a figure that could grow quickly as ageing populations swell the ranks of those with hearing problems.


NEGLECTED FIELD


“It’s one of the few areas that, as yet, hasn’t really been tackled by the drugs industry,” said Kate Bingham, managing partner at SV Life Sciences Advisers, a venture capital firm with investments in new drugs for both eyes and ears.


Bingham sits on the board of Autifony Therapeutics – a hearing loss firm spun out of GlaxoSmithKline in which the British drugmaker retains a stake.


Historically, hearing loss has received little attention from Big Pharma, given the lack of obvious targets for drug intervention, the difficulties of running clinical trials and a widespread belief that most deafness could not be reversed.


Now the big companies are getting involved, although the work is early-stage.


“A drug that is therapeutic and priced right could be quite a blockbuster. That’s why they’ve put their toe in the water,” said Jonathan Kil, chief medical officer at Seattle-based Sound Pharmaceuticals, which is enrolling young iPod users in a trial of an oral drug for noise-induced hearing loss.


U.S. giant Pfizer is arguably the most advanced of the big players, with a drug in initial Phase I clinical testing trial for age-related sensorineural hearing loss that looks to enhance the function of existing hair cells.


Some of its biggest rivals are laying bets, too. Last year French drugmaker Sanofi inked a two-year research deal with privately held Dutch biotech firm Audion Therapeutics to develop small molecule drugs to improve hearing.


In October, Roche joined forces with venture capital firm Versant Ventures and biotech Inception Sciences to find molecules targeting ear hair cell protection and regeneration in the cochlea, the spiral-shaped cavity in the inner ear.


Cross-town competitor Novartis, meanwhile, struck a 2010 deal potentially worth more than $ 213 million with U.S. biotech GenVec to develop gene-based treatments to replace hair cells in the ear that transmit sound.


“We’re looking at restoration as our main line of work and we’re interested in whether there are chemicals that might also play this role instead of having to introduce a gene,” said Novartis research head Mark Fishman.


“This is an area that’s a bit more futuristic and ultimately restoring the hair cells will be the cure.”


EYES AND EARS


Unlike new eye drugs, which work by inhibiting an unwanted process, hearing drugs will need to restore damaged function – a more difficult proposition.


Experts say the first drugs will target niche areas, such as damage caused by loud noise or as a result of chemotherapy.


“Hearing loss is not just one condition. It’s like cancer – there are lots of different types and there is work to be done to segment the market,” said Ralph Holme, head of biomedical research at Action on Hearing Loss.


Heading the field for noise-induced hearing loss is South Illinois University, which has launched a late-stage trial with the U.S. military for an drug to increase protection for people exposed to very noisy environments like soldiers.


Canada’s Adherex also has a late-stage trial to test a drug that may protect against hearing loss caused by platinum-based anti-cancer agents in children.


While protective treatments could become available within the next few years, regenerative approaches – such as injecting stem cells into the ear or chemically intervening to switch on genes that control cell growth – are much further off.


Despite recent promising tests in gerbils, the potential to replicate this in humans is still uncertain, said Pascal Senn, an ear specialist at the University of Berne.


“If something grows inside the ear, you must be sure that it doesn’t grow excessively or form tumors. There are a lot of roadblocks that need to be overcome in this field. It’s highly risky, but I think it’s also the hottest area,” he said.


One intriguing possibility for the future is the convergence of future drugs and devices. Hearing aid manufacturers have certainly not been deaf to the noises from the pharma sector.


Sonova, the world’s largest maker of hearing aids, has invested in two start-up companies – one in the United States for drugs to protect hearing and another Swiss biotech working on a treatment for acute tinnitus.


It bought U.S. cochlear implant manufacturer Advanced Bionics in 2009 in a bid to increase its focus on the inner ear and understand how drug treatments could work with implants.


“It will be interesting whether the innovation will be driven by pharma companies moving in or whether the hearing aid companies will branch out,” said Auris’ Meyer.


(Editing by Philippa Fletcher)


Medications/Drugs News Headlines – Yahoo! News


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6 Futuristic Fireplaces to Keep You Warm This Winter












Who would have guessed — the futuristic-looking luxury fireplace industry is booming. Surprisingly, if you can dream it, it can be built. But, most of the time, it’ll cost you.


It seems we’re no longer just content to view the crackling Yule Log on our TVs. These fireplaces even move past the traditional stone and brick models commonly seen today. They run on gas and have controllers to turn them on or off. Some can even be operated from smartphone apps.












[More from Mashable: For Sale: Space Shuttle Xing Sign]


Check out the gallery and tell us which one is most appealing to you.


Uni Flame


The Uni Flame indoor or outdoor fireplace comes from modern home goods company Radius.


[More from Mashable: Portland Toymakers Create Ten-Legged Bamboo Companion [VIDEO]]


Click here to view this gallery.


Photo courtesy of iStockphoto, dszc


This story originally published on Mashable here.


Tech News Headlines – Yahoo! News


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Italy votes for center-left candidate for premier












ROME (AP) — Italians are choosing a center-left candidate for premier for elections early next year, an important primary runoff given the main party is ahead in the polls against a center-right camp in utter chaos over whether Silvio Berlusconi will run again.


Sunday’s runoff pits a veteran center-left leader, Pier Luigi Bersani, 61, against the 37-year-old mayor of Florence, Matteo Renzi, who has campaigned on an Obama-style “Let’s change Italy now” mantra.












Nearly all polls show Bersani winning the primary, after he won the first round of balloting Nov. 25 with 44.9 percent of the vote. Since he didn’t get an absolute majority, he was forced into a runoff with Renzi, who garnered 35.5 percent.


After battling all week to get more voters to the polling stations for round two, Renzi seemed almost resigned to a Bersani win by Sunday, saying he hoped that by Monday “we can all work together.”


Bersani, a former transport and industry minister, seemed confident of victory as well, joking about Berlusconi’s flip-flopping political ambitions by asking “What time did he say it?” when told that the media mogul had purportedly decided against running.


Next year’s general election will largely decide how and whether Italy continues on the path to financial health charted by Premier Mario Monti, appointed last year to save Italy from a Greek-style debt crisis.


The former European commissioner was named to head a technical government after international markets lost confidence in then-Premier Berlusconi’s ability to reign in Italy’s public debt and push through sorely needed structural reforms.


Berlusconi has largely stayed out of the public spotlight for the past year, but he returned with force in recent weeks, announcing he was thinking about running again, then changing his mind, then threatening to bring down Monti’s government, and most recently staying silent about his political plans.


His waffling has thrown his People of Freedom party into disarray and disrupted its own plans for a primary — all of which has only seemed to bolster the impression of order, stability and organization within the center-left camp.


A poll published Friday gave the Democratic Party 30 percent of the vote if the election were held now, compared with some 19.5 percent for the upstart populist movement of comic Beppe Grillo, and Berlusconi’s People of Freedom party in third with 14.3 percent. The poll, by the SWG firm for state-run RAI 3, surveyed 5,000 voting-age adults by telephone between Nov. 26 and 28. It had a margin of error of plus or minus 1.36 percentage points.


It’s quite a turnabout for Berlusconi’s once-dominant movement, and a similarly remarkable shift in fortunes for the Democratic Party, which had been in shambles for years, unable to capitalize on Berlusconi’s professional and personal failings while he was premier.


But Berlusconi’s 2011 downfall and a series of recent political party funding scandals that have targeted mostly center-right politicians have contributed to the party’s rise as Italy struggles through a grinding recession and near-record high unemployment.


Angelino Alfano, Berlusconi’s hand-picked political heir, seemed again exasperated Sunday after a long meeting with his patron over Berlusconi’s plans. News reports have suggested Berlusconi might split the party in two and re-launch the Forza Italia party that brought him to political power for the first time in 1994.


“We have to work to reconstruct the center-right, and reconstructing it means having a big center-right party,” not a divided one, Alfano said.


He added that Berlusconi didn’t say one way or another if he would run himself. “It’s his choice,” he said. “If there are any decisions in this regard, he’ll be the one to say so.”


___


Follow Nicole Winfield at www.twitter.com/nwinfield


Europe News Headlines – Yahoo! News


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JLo tones down concert in Indonesia












JAKARTA, Indonesia (AP) — Jennifer Lopez wowed thousands of fans in Indonesia, but they didn’t see as much of her as concertgoers in other countries — the American pop star toned down both her sexy outfits and her dance moves during her show in the world’s most populous Muslim country, promoters said Saturday.


Lopez’s “Dance Again World Tour” was performed in the country’s capital, Jakarta, on Friday in line with promises Lopez made to make her show more appropriate for the audience, said Chairi Ibrahim from Dyandra Entertainment, the concert promoter.












“JLo was very cooperative … she respected our culture,” Ibrahim said, adding that Lopez’s managers also asked whether she could perform her usual sexy dance moves, but were told that “making love” moves were not appropriate for Indonesia.


“Yes, she dressed modestly … she’s still sexy, attractive and tantalizing, though,” said Ira Wibowo, an Indonesian actress who was among more than 7,000 fans at the concert.


Another fan, Doddy Adityawarman, was a bit disappointed with the changes.


“She should appear just the way she is,” he said, “Many local artists dress even much sexy, much worse.”


Lopez changed several times during her 90-minute concert along with several dancers, who also dressed modestly without revealing their chests or cleavage.


Most Muslims in Indonesia, a secular country of 240 million people, are moderate. But a small extremist fringe has become more vocal in recent years.


They have pushed through controversial laws — including an anti-pornography bill — and have been known to attack anything perceived as blasphemous, from transvestites and bars to “deviant” religious sects.


Lady Gaga was forced to cancel her sold-out show in Indonesia in May following threats by Islamic hard-liners, who called her a “devil worshipper.”


Lopez will also perform in Muslim-majority Malaysia on Sunday.


“Thank you Jakarta for an amazing night,” the 43-year-old diva tweeted to her 13 million followers Saturday.


Entertainment News Headlines – Yahoo! News


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Shakespeare in the Boardroom












Act I: A skeptic attends a Paris conference
One day in September 2010, Walt McFarland sat down with 23 other people—mostly men, mostly in their late 40s—for the final class of a master’s degree program taught by the Oxford Saïd Business School and the HEC Management School in Paris. The presentation, about inspiring organizational change within a company, was led by Richard Olivier, son of the late Shakespearean actor Laurence Olivier, who was there to walk the execs through The Tempest.


McFarland wasn’t familiar with the play, but he knew a thing or two about change. Over his career he’d helped several major U.S. federal entities including the FBI and Congress reorganize their management systems: He worked with 100,000 employees during the IRS modernization in the late 1990s and helped formulate the Department of Homeland Security after Sept. 11. “I’d been to a lot of presentations like this. Things can get pretty beaten down and cynical when it comes to change,” he says. “This was not my first rodeo.” But minutes into the program, as Olivier was explaining the story of the magical duke Prospero, McFarland swears Olivier looked right at him. The moment was as “brief as the lightning in the collied night,” as Shakespeare might have said, but it changed McFarland’s life forever. 6729f  etc 49opener  01  405inline Shakespeare in the BoardroomRichard Olivier found a new path into the family business
 
Act II: A legend’s son confronts his father’s ghost
In the mid-’90s, Olivier was a well-respected West End director who felt resentment toward his famous father, who died in 1989. “As a child it was hard to understand that he preferred playing Othello to being with me,” he told the London Times in 1999. Olivier had spent his career avoiding Shakespeare—“that was my father’s territory”—but in 1997, he was invited to direct Henry V at London’s Globe Theatre, an honor he couldn’t pass up. In rehearsal, he and his leading man, Mark Rylance, “wondered, what if, instead of an audience watching the play, we … allowed them to live through the play and apply it to their own lives?” Olivier explains. Henry V is about an inspirational political leader—the king famously rallies his troops before a battle with France—so they conducted a three-day workshop with several local public officials. “At the end, they said they’d learned more about leadership from Henry V than any other program that they’d been on in their career,” he says.












And thus was born Olivier Mythodrama. The company adapts some of the Bard’s greatest tales into lessons of corporate leadership, presenting them to corporations such as Rolls-Royce and FedEx (FDX), organizations such as the United Nations, and even the World Economic Forum in Davos. The idea, says Olivier, is that “in most of the great Shakespeare plays, there is some wisdom about human nature that’s encoded into the story and which can help guide us.” In other words, if something was rotten in Denmark, it’s probably rotten in UBS (UBS). Or MoneyGram (MGI). Or the CIA.
 
Act III: An industry searches for a king
“Truth is truth”: Corporate leadership programs are boring and rarely involve lessons about invading France. Companies often delegate training responsibilities to HR departments; you may even go to an “executive education program” at a B-school, but those aren’t much better. Chief executives keep trying: The HR research firm Bersin & Associates estimates that $ 13.6 billion was spent on such initiatives in 2012. “They’re all the same,” says John Kotter, a professor of leadership, emeritus, at Harvard Business School. “They put together a training program for middle and senior management, they show you a bunch of PowerPoint slides, and then you return to work and everything you learned just washes away.”


Effective programs, says Kotter, force you outside your comfort zone. The Gettysburg Leadership Experience analyzes the historic Civil War battle for management insights. (Uh, deliver a great speech?) The most extreme example may be Outward Bound, “but even then, it’s just a bunch of out-of-shape 45-year-old guys doing trust falls,” Kotter says. Mythodrama doesn’t involve mountains—or men in tights. Instead, it draws on Shakespeare’s insights into the human condition and plays on the universal emotions his words often evoke: pride, fear, joy. How’s that for a day in a conference room?
 
Act IV: A program hones its strengths
Each Mythodrama program is based on one of five plays: Henry V deals with inspiration, Julius Caesar with politics and power, As You Like It with sustainability, The Tempest with organizational change, and Macbeth with fraud. Whether it’s a one-time session or a weeklong program (prices depend on length and size; Olivier commands almost $ 24,000 for a single keynote), the presentations all have the same structure. A trained presenter runs through the CliffsNotes version of the story. After a major plot point—say, when Henry executes three traitors—the audience breaks into groups to discuss how their company’s problems relate. “I’m not suggesting for a minute that [execution] is how we deal with traitors in our organization,” Mythodrama’s Phyllida Hancock said during her Henry V talk at the 2011 National Leadership Conference, “but … how do you deal with voices of dissent? How do you deal with that same person in management meetings every week saying, ‘It’ll never work’?” At that, the audience laughed—they know what it’s like to want to execute someone.


For years, Olivier worked mostly with British and European companies (“Britons have a deep connection with Shakespeare, whereas in the U.S. it can seem quaint,” says William Ayot, who holds the quaint title of Mythodrama’s poet in residence). That’s changing. This fall it hosted an informational presentation at American University in the hopes of increasing its presence in Washington. “We usually have to tell the participants, ‘Look, this is going be different,’ ” says Ron Meeks, a senior partner at Pivot Leadership in Portland, Ore., which has brought Mythodrama to such corporations as McDonald’s (MCD) and Wal-Mart Stores (WMT). “But once it starts, people usually get into it.”


People like Walt McFarland. After he and Olivier locked eyes in Paris, “Olivier said, ‘If you’re leading a major change, you have to be willing to change yourself. You might have to be willing to die for it.’ ” McFarland was stunned. He felt the weight of his job—tens of thousands of employees’ lives and careers depended on his success. He had no idea that working for the IRS could be like The Tempest.


When he talks about the play’s most climactic moment—when Prospero relinquishes his power by snapping his magical staff—McFarland sounds as if he’s about to cry. “At the peak of his power he gave it up,” he says. He vowed to conduct himself the same way when he got back to work.
 
Act V: A conflicted leader finds his epilogue
The true test of any corporate leadership program is whether its lessons will stick with participants when they reenter the real world. And while there isn’t a comprehensive survey of the effectiveness of such programs, a 2000 Harvard Business Review article reported that 70 percent of all corporate change initiatives fail. Add to that the fact that nearly 90 percent of New Year’s resolutions falter, and it’s clear that changing a person’s behavior is a difficult battle to win. McFarland, however, maintains that Mythodrama has turned him into a different man. He’s cagey about the details, but says that months after his session, as he was leading a roomful of people through one of his plans, he realized that he’d made a mistake. “I didn’t take responsibility,” he says. “I blamed it on something else.” McFarland told his team to take a break and walked around the block. “After one loop, I still didn’t want to do the right thing, so I walked around the block again,” he says. “Then I came back and I did it. I threw my staff on the ground.” As Prospero declared: “Now my charms are all o’erthrown. And what strength I have’s mine own.”


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